The Project

Shapetourism improves the tourism knowledge framework, providing analysis and operational tools to shape and drive tourism sustainable growth, particularly for Cultural Destinations.

The project supports policymakers and private operators to achieve: attractiveness, growth, sustainability, taking into account the major challenges of global competition.

Starting from the capitalization of scientific studies and from tourism established patterns, the project aims to foster the balance between divergent public and private interests by gearing tourism development toward an holistic, highly operational and sustainable approach.

  • Smart Tourism Data System, to arrange recommendations and scenarios, to improve attractiveness and competitiveness of territorial assets;
  • Planning Solutions to tackle territorial assets sustainable exploitation, while balancing conflicts between landscape conservation and tourism growth pressures and tailoring responses to destinations life cycle;
  •  ShapeTourism Protocol based on a Participative decisional support system able to create effective synergies and cooperation mechanisms for a responsible coastal and maritime integrated management.


  • The lack of in-depth scientific knowledge and operational solutions regarding the specific MED territorial assets to be exploited in order to improve the attractiveness, competitiveness and sustainable tourism (enriching the current vacuum concerning their quantitative identification, their risks and opportunities, the policies to be applied on), as well as, regarding the local/transnational tourism trends and future scenario.
  • The resolution of conflicts, externalities and “market failures”, such as the environmental ones (e.g. pollution, congestion, coastal erosion, etc.), economic (e.g. crowding out, inflation etc.), social (as a change in value systems, individual behaviour, collective lifestyle, moral conduct, creative expressions, size of population, age/sex composition, growth/decline population etc.).
  • Improvement of models and scientific instruments to manage the carrying capacity with particular applications on cultural destination and heritage.
  • Proposal of transnational policies able to include coastal and maritime tourism onto global plans for sustainable development based on ICZM/MSP approaches.
  • Solve structural limitations, such as the collection/sharing of new data and the limited use of robust quantitative models for the analysis of sustainable tourism by stakeholders.