ShapeTourism improves the tourism knowledge framework, providing analysis and operational tools to shape and drive tourism sustainable growth, particularly for Cultural Destinations. The project supports policymakers and private operators to achieve:

ATTRACTIVENESS, GROWTH, SUSTAINABILITY

taking into account the major challenges of global competition. Starting from the capitalization of scientific studies and from tourism established patterns, the project aims to foster the balance between divergent public and private interests by gearing tourism development toward an holistic, highly operational and sustainable approach.